Branding is not just a logo design.
You can’t just design a logo and say “that’s our branding.” It’s factually incorrect.
In fact, even if you combine your logo design, business card, letterhead, and other business stationery design, you still haven’t touched on your company branding.
Your logo design is part of your brand identity – which is a different thing altogether. Your brand identity is the visual representation of your company’s branding.
And that’s only one tiny part of the branding puzzle! We’ll talk more about branding design and brand identity later in the post.
Branding is how people view and perceive your company. It’s also how you as the owner, and your workforce view and perceive the company. It’s your what, your how, and your why.
It’s not the design of your logo, business cards, or website. Again, that’s your brand identity.
It’s about how an audience connects with your company on multiple levels, and through different brand touch points.
A brand can be described as a company, service, product, or person, that has a voice and personality of their own.
A designer can’t “make” a brand. Or design a brand. Designers design a brand identity that reflects a brand.
The branding itself has to come from the company. From their brand strategy.
- What are some of their core values?
- What do they stand for?
- What makes their product unique?
- What is their unique selling point?
- Who are their target customers?
Questions like this form the basis of a brand strategy and should be established within the company as early as possible.
We offer branding services builds the foundation of a brand, or is brought in to enhance the brand’s visual and corporate identity.
A lot of people, including some designers, think that branding a company simply involves designing a handful of visual elements, such as:
- Logo design
- Stationery design
- Colour palette
The sort of things you’d see when looking at or creating a brand guideline.
In reality, branding is a lot more involved than that.
A design or brand agency knits together brand strategy and brand identity. We don’t just produce a variety of pretty designs and call it a branding project.
We follow a branding brief that delivers results.
Professional branding agencies take concepts and ideas from a company’s brand strategy. They then bring them to life in the most appropriate format, sometimes suggesting improvements or refining the original strategy along the way.
It’s not just purely a logo design and some colours put together and made to look pretty. We create visual elements that make up the corporate or brand identity of a company, showing what it stands for and highlighting their beliefs.